![]() We’re just going to have to wait and see. Which it will certainly be doing regardless of whatever else happens. Then again, as Gurman speculates, it may just Apple updating with new marketing material as soon as possible. That’s what happened with the Apple Watch Series 8 last year, and there's less reason to hold back on the smaller products. ![]() It’s possible that some of Apple’s new non-iPhone products could go on sale right after the event. These products are bound to arrive eventually, but it’s likely Apple will hold a separate launch event as it has done in the past There had been speculation that new MacBooks may make an appearance, but recent rumors have downplayed that. There’s also word that we may see the Apple Watch Series 9, new AirPods with a USB-C port and maybe an iPad Mini 7. Our money is on one or more of these devices to go on sale right away, while the iPhone 15 and iPhone 15 Pro will likely stick to the usual Friday pre-order date. Apple event pre-orders: Beyond the new iPhoneĪt the same time, the iPhone 15 series isn’t the only thing we expect Apple to unveil during its September 12 event. Bringing the pre-order date forwards, even by three days, could help stack up those sales in the current fiscal year rather than the next. Plus there’s already been some speculation that the iPhone 15 is launching when it is to get in as many sales as possible before the end of Apple’s fiscal year. Strike while the hype is hot, so to speak. It’s not unusual for phone companies to announce a phone and open up pre-orders right away.
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